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Eva’s Advice

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The rules for forging beauty? Nothing new
  Was ever beautiful—and yet it’s true
That truths told slant can conjure gold from clay.
  But mostly, you must get out of the way.
  It’s true! You have to get out of the way!

Eva Zeisel, revolutionary ceramic artist and industrial designer led a remarkable life as well as proving herself a master of industrial design. Born in Budapest in 1906, in 1936 she was falsely accused of conspiring to assassinate Stalin while working in Moscow and was lucky to escape with her life after a spell in prison. Her experiences of solitary confinement inspired the novelist Arthur Koestler’s masterpiece, ‘Darkness at Noon’. The lines above were fashioned from her advice to the many students who sought her wisdom. Millions of homes in America and elsewhere owe a debt to Eva Zeisel’s elegant, classic but practical dinnerware. She died aged 105 in New York City.